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![]() ![]() And I laughed out loud at his characterisation of supposedly committed consumers as "uncaring cognitive misers"."- Marketing Week ".marketers need to move beyond the psycho-babble and read this book. Reading Sharp's critique of the cult of differentiation made me smile. It's a book I wish I had the intelligence to write. "More than anything else, however, I'm just plain envious.
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June 2023
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